It’s no secret that setting goals increases the likelihood of success in social media. But did you know that writing them down accelerates the process?

How can social media goals help you and your business?

They help you visualize what you want to achieve by using social media.

Visualization is realized through a concrete action plan for each week.

Mapping and measuring your success, get measurable results.

Why have goals?

Having goals is motivating, and one feels that you make more when you have your own personal goal or whether a group has agreed to achieve a specific goal. By looking at our actions in light of the goals we have set, it is easier to choose which way to go and what is most appropriate in terms of what we want to achieve.

Measurable goals are important because:

Once the goals are clear and specific, they enhance performance a lot better than overall and unimaginable goals. It is also important that the goals are informed, preferably through collaborative processes prepared by those who have implementation responsibility. (Eg the management team / small group leaders)

What criteria do you need to know about a goal is a goal?

The goals should not only be quantitative and measurable, but they should also have a qualitative dimension. This means that you also write down the standard you want in, for example, the small groups. When the employee himself has his or her own acceptance or ownership, the goal commitment and motivation increase.



Lewis Caroll writes in Alice in Wonderland: “Could you please tell me where I should go now?” “It depends very much on where you want to end up,” replies the cat.

What criteria do you need to know about a goal is a goal?

Hersey and Blanchard (1993) have proposed a good rule of thumb for what items good goals should contain. They came up with an acronym and think the goals must be SMARTE:



Ambition rich




Specific. It is about the goals that should be as precise as possible. Then they are also measurable so that you know when they have reached them. Example: We must start 10 new small groups.

Motivational. Goals are most motivating when you decide or agree to put them.

Ambition rich. Difficult goals are more motivating than easy goals if they are not too difficult but realistic.

Relevant. The goals must be able to lead a person / congregation closer to the dream of a desired future. For example: To become a relationship-based congregation, using an inclusive culture and good small groups. Mao, the goals must be relevant to the overall focus

Timed. The goals can be long-term and short-term. The important thing is that the goals are timed so that, for example, a management team knows within what time frame they want the 10 new small groups to be created / “in progress”. Then you know what you have to work towards and when to finish.

Simple. The goals should be as easy to understand as possible, but not necessarily simple in terms of being easy to achieve. Clear and challenging goals are more motivating than easy goals. The important thing is that they are easy to understand.