When Apple had its latest presentation, it was not mentioned to a significant extent that Apple would allow mobile users to use ad blockers in Safaribrowsers. But here there is a danger signal for advertisers. Here you can find out how advertisers can bypass ad blockers.
Deep inside the developer documentation that was presented may be the most important part of all for those who work in the advertising and marketing industry: Ad Blockers come to iPhone with iOS 9.
Adblocking is a browser software that prevents ads from loading on most pages. This software has been a bit nerdy thing, becoming a lot of users. The report in 2014 found that there are 144 million active users of blockers in the world and that there was a growth of almost 70% from June 2013 to June 2014. It is especially the young people who exploit the use of ad blockers, 41% In the group 18-29 years said they used adblocker.
It is understandable that it becomes tougher for advertised publications to sell their ads, especially when ad blockers have been reserved for desktop users and now coming to mobile devices.
This is worrying for publishers and advertisers who already have challenges in capitalizing on mobile even though the user base has moved to these devices. An example from abroad is The New York Times, which has more than 50% of its digital users on mobile while the financial contribution from this channel is only 10%.
Advertisers must look at alternative methods of communicating their content and products, and it should be a method that allows users to get the communications delivered to them.
Inbound Marketing and Content Marketing
As advertisers are getting more and more fit, content with value for the user, content engaging and useful will help advertisers meet their target groups. One wants to allocate budgets from ad placement and production to content production and systems to distribute content to users when and where they want to receive this could build “top of mind” and generate prospects that are much more likely to convert on Your company’s products than a typical push activity will do.
The more technical part of digital marketing is search engine optimization. About 90% of all purchase assessments and product research start in a search engine. Your product should be visible when customers make their initial searches.
Search Engine Optimization (SEO)
SEO is complicated to the extent that the method is both technical and content-based. The technical design of the site is still very relevant: Menu structures, page coding, mobile optimization and that keywords are placed correctly against content is one factor, but the actual content is another. Search engines today are very good at distinguishing what is relevant content that gives value to the user and not. The most important thing today is that the content is unique, has a length indicating that a value is given, has relevant links to internal and external content to substantiate facts and that the content is supported by the technical section (proper use of keywords, page titles etc.). It also helps the page to be readable through being structured for good readability through user formatting in text (H1, H2, bulleted lists).
Although SEO is important for search results and it may be tempting to create content tailored to the technical requirements to rank higher, it’s one thing that all creators and vendors must focus on: Write for people, not machines. It’s the good content that will make users return to the site over and over again.
So how can advertisers bypass ad blockers?
As technology evolves, it will be easier than ever for consumers to erase information that they do not want. For advertisers, the focus must be to implement methods to reach those users.
Netpower has expertise in how to reach these users. We use methods and tools for drip marketing, permission marketing, content marketing, social marketing, SEO, page optimization, web design and analysis to meet users wherever they want it.
Feel free to contact us for a chat on how to bypass ad blockers.